Sports Management

Coursse Description

Course Description: This course provides a comprehensive overview of the principles, theories, and practices of sports management within the context of the global sports industry. Students will explore various facets of sports management, including organizational structure, leadership, marketing, finance, event management, and ethics. Through theoretical learning, case studies, and practical applications, students will develop the necessary skills and knowledge to pursue careers in sports management.

Learning Outcomes

  • Understand the foundational principles and historical evolution of sports management.
  • Analyze the organizational structures and leadership styles prevalent in sports organizations.
  • Apply marketing concepts and strategies to effectively promote sports teams, events, and brands.
  • Demonstrate proficiency in financial management, including budgeting, revenue generation, and financial analysis in the context of sports organizations.
  • Develop skills in planning, organizing, and executing sports events, considering logistical and risk management factors.
  • Recognize and navigate legal and ethical issues inherent in sports management, including contract negotiations, player representation, and governance.
  • Evaluate global perspectives and emerging trends in the sports industry, identifying opportunities and challenges for sports management professionals.
  • Apply critical thinking and problem-solving skills through case studies and practical projects, synthesizing knowledge to address real-world sports management scenarios.

Training Details

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